Once upon a time, television networks broadcasted only in analog.  Today, television networks broadcast in analog and digital, the latter offering better quality of sound and picture.  On February 17, 2009, networks will cease broadcasting in analog, and broadcast only in digital.  While improved program quality will be a realized benefit of this switch, the reason behind the change is to open up more space on the already limited broadcast spectrum.

According to the FCC, digital broadcasting will allow networks to multicast, which means that they will be able to transmit more than one program stream on a single broadcast signal.  With this freed-up space on the spectrum, federal and local entities will have space to broadcast information during times of emergency, speeding response time between police, fire and other departments as well as serving as an increased ability to transmit public service announcements during potential emergencies.

So how will the digital transition and multicasting affect the internet market?  According to the Digital TV booklet produced by the FCC, that extra space on the broadcast spectrum will be available for wireless broadband, thus opening possibilities for increased internet use.  The Wireless Innovation Alliance, a group formed to educate the public about the many benefits of using “white space” on the broadcast spectrum for wireless broadband, details many benefits of the digital transition, including affordable broadband, convenience for consumers and less internet congestion.

All three of those benefits point to one thing: more and more people using the internet for communication, shopping and education.  Internet marketing will be more important than ever, because instead of simply being a way to supplement business, as in the past, internet marketing will be business’ main method, and first method, of contact with potential clients.

This change isn’t something that the United States will undergo in the far off future; it is imminent.  February 17, 2009 is fast approaching.  Is your website ready to reach an exponentially increased number of consumers?  While it is unlikely that wireless broadband will be universally available to all of the United States on February 17, 2009, the time to prepare is now, because the transition of the internet won’t be long after that date.

ERUNIX, Inc. (www.erunix.com), an emerging innovative internet marketing agency, was selected to manage the paid search (pay-per-click) and organic search campaigns (search engine optimization) for the two leaders in hotel, parking and airline reservations.

Airport Parking Reservations (www.airportprkingreservations.com), the country’s leading resource in air-travel parking solutions, and Park Sleep Fly (www.parksleepfly.com), with more than 350,000 bookings at 800 locations worldwide, chose ERUNIX after an extensive search. The two multimillion-dollar companies plan for exponential growth over the next year with their practical and comprehensive approaches to maximizing travelers’ comfort.

“We expect to grab a larger portion of the market share with the expertise ERUNIX will bring to our pay-per-click campaigns” ParkSleepFly.com Managing Partner Jack Lambert said. “We have worked with several professional managers before and ERUNIX gives us the best opportunity to maximize this distribution channel”

“After six months of seeing success with our SEO with ERUNIX, we were more than satisfied to see that they could develop our PPC,” AirportParkingReservations.com President Thomas Lombardi said. “We know a multimillion-dollar campaign would be better entrusted in their hands.”

ERUNIX has developed a proprietary search engine optimization technique to ensure long-term results. Combined with online identity experience and advertisement management, ERUNIX has quickly become one of the leading Internet marketing agencies in the region and country.

“AirportParkingReservations.com and ParkSleepFly.com are the industry’s leaders and our approach specifically caters to their needs,” said ERUNIX President Enrique Rojas. “In a market where change requires a special solution to keep moving forward, we are very pleased to provide this in a very competitive market.”

Based in Suffield, CT, ERUNIX’s business and marketing philosophy focuses on establishing a marketable and profitable online presence for its clients while providing quality service and the latest technology.

For more information about ERUNIX visit www.erunix.com or contact Enrique Rojas at 1-877-437-8649.