If you are looking to market your video, Google TV is the best solution.  Benefits of using Google TV include flexibility, accountability and measurement.

Because Google TV doesn’t feature any forced bundling, you’re free to choose whichever and however many networks you’d like to advertise on.  Your choices are adjustable, granting you flexibility with your video ad.

Google TV works similarly to Google AdWords in that you designate a maximum bid price per viewing.  This allows you to manage your own budget, which means that you can take advantage of Google TV on any size budget.  By providing account management, you’re able to maintain a level with which you’re comfortable.

One of the most important features of any ad management program is reporting capability, because this is how you will analyze results and figure out what’s working and what might need to be tweaked.  Google TV allows you to see when viewers are watching your ad.

Ease of use is another reason to run your video ad through Google TV.  In just four steps, you can set up and monitor your video ad campaign.  Beginning with selecting which networks and programs you’d like to work with, you then simply upload your video, set a budget and maximum bid, and then you can begin tracking your video ad’s progress.

Google TV provides technological specifications and requirements before hand so that you can make sure the video ad that you upload will be properly viewed.  The traffic estimator will help you determine a bid price if you’re unsure of what price to select and the tracking and optimization reports not only tell you when your video ad ran, but also where.

Most importantly, Google TV creates brand awareness as well as creating searches for your brand, making your video ad more accessible to those searching for the products or services offered by your business.  With increased visibility comes an increase in the number of prospects visiting your website…and from there it’s just a matter of letting your prospects know, in further detail, why they should become loyal customers.