No one would really disagree that kittens are adorable, but people may be reluctant to sit through, or endure in some other facet, an ad on your home video of Fluffy chasing a catnip-filled toy.  Yet, they will view commercials aired during the Kitty Superbowl and Puppy Half-Time Show (alternates to the annual game day).  Does this mean your Fluffy isn’t as cute as those cats?  Of course not!  The willingness of a viewer to endure ads depends on  the degree of professionalism with which the content is made, so says a recent report compiled by Ipsos and reported in the New York Times.

So what does this mean for your business?  It proves that the quality of video content directly influences the viewers’ perceptions of the worth of that content.  You wouldn’t paint your message on poster boards and just film people holding them up because that won’t look professional.  However, not everyone can be an animation or advertising expert, and that is why there are internet marketing experts.  Your business has an important message to deliver to potential prospects, and that message deserves professional presentation.

That’s not to say your video has to be elaborate and glitzy in order for viewers to assign it value.  Look at Keith Harrington’s art, for example.  What makes his work different from an ordinary and rudamentary stick figure?  Why will someone pay thousands for his art, but a six-line stick figure I might draw won’t earn six cents?  His art isn’t particularly glamorous, but it boils down to that same sense of professionalism.  Harrington uses a unique quality of line and colors that pop, as well as aesthetically successful compositions that create a unique representation, albeit as abstract as a standard stick-figure, that is based upon education, practice and professional knowledge.