That an advancement such as the Widget Channel should be made just one day after we’ve explored new possibilities of mastering the internet is a significant coincidence.  Triangle Business Journal reported this morning that Intel and Yahoo have announced plans to develop the Widget Channel which will integrate with television.

A far jump away from WebTV, which simply turned a TV into a monitor, the Widget Channel will supposedly grant users an interactive television experience.  This integration would be more than a step toward added convenience.  By allowing users to watch videos, gather current news and communicate with others, the Widget Channel could mean an explosion of opportunity.

Not everyone goes onto the internet several times throughout the day.  The Widget Channel, which will cooperate with multiple technologies (including HTML of course), will allow businesses to reach more prospects.

The Widget Channel will forever change the world of advertising and marketing.  Who is going to watch commercials when they could check their email from their TV?  Email marketing campaigns and online video advertisement will take over commericals; they’re often less expensive to create and run.

What if the Widget Channel doesn’t work?  As we discussed yesterday, new innovations inherently have the ability to fail.  Should the Widget Channel realize that possibility, it is highly doubtful that the attempt would be for naught.  Other new ideas would be able to build upon the developed technology.

The internet is not the only element left to be mastered; clearly television shares that requirement.  By integrating them both, internet and TV will improve for both businesses and consumers.