One of the most popular ideals of Cuil, a recently released (and unfortunately failed) search engine was that it provided a comprehensive related search that went a little beyond already related searches found on other search engines by including content value.  While Google Suggest might not go that far, it is doing its part to make searches more convenient and efficient, while providing the functioning element of Google in that it returns search results that are relavent to the terms entered.

How does Google Suggest work?  Consider the following example.  If I enter the word “apple” into Google, Google Suggest will seek to narrow my search by determining whether I’m searching for apple juice, apple cider, apple pie or something else apple-related.  From there it presents results and shows the connection between those results and the entered search terms. 

What does this mean for your business?  Google Suggest means that searchers will be able to search to a finer degree, with more detail, so that if they’re searching for products or services offered by your company, they’re more likely to find your company.  If you sell apple cider, prospects searching for apple cider will be led to your website.  Searchers looking for apple pie or apple juice can still see your website in the results, but the search will direct your prospects to you without them having to sort through many possibly unrelated search results.