Yesterday, BBC News reported that the use of metamaterials (technology used to develop an invisibility cloak earlier this week) could mean a faster and more efficient internet.  Metamaterials, according to the article, would act as a prism, splitting and thus slowing the light (data transfer) down, and eliminating the need to break it into electronic data with lasers.  This slowed light would be faster than the system we now use, as well as more efficient and space-saving.

With faster internet, searchers’ patience for the right result will undoubtedly decrease at a faster rate.  To counter this, it would be even more important to have in place consistant and continuous search engine marketing strategies that are designed to put your website in front of your prospects quickly and efficiently.

This potential situation is similar to the adage, “A chain is only as strong as its weakest link.”  No doubt this statement is well known and understood, as a popular gameshow was built from the premise some years ago.  If the internet travels near the speed of light (for even slowed light is quite fast), then internet searches will be only as effective as the websites within the search directory.

The faster the internet becomes, the more heavily it will be relied upon, and so your website and blog content must not only be original, but also relevant and correct.  This involves a great deal of time.  Topics of interest must be thoroughly researched and analyzed, before they are ready to be presented to the public.  Simply stating the features of a particular element or service is not enough.  Customers want to see why it works, how it works, and what it will mean for them, and they’ll want this information instantaneously.