One of the most prevalent mistakes made by internet marketing novices is to allow the belief that Google is the seo deity set in. Is Google important? As the most recognized search engine, yes. “To Google” is actually an accepted verb in our vernacular. But Google’s not the only house on the block. Yahoo and MSN also have leading search engines. Years ago, certain search engines were used for specific topics; Lycos was once highly-recognized as an ideal search engine for academic research.

So what happens to internet marketers who only worry about what Google is up to? Eventually, they find themselves left behind, coughing on dust and trying to find new tracks to follow. How do you avoid that potential outcome? Prepare your online content, be it video advertisements, blogs or website content, to provide seo value in the broader sense. If you focus only on Google, and Google shifts its algorithms (as they’ve been known to do in the past), all of your work goes down the drain.

How do you optimize your online content “in the broader sense?” The best way to accomplish this is to aim your content at your prospects. They are your audience, your readers, viewers and listeners. If you think of your prospects first, everything else will fall neatly into place thereafter. We’ve mentioned this notion in other discussions within this blog, but this topic deserves its own discussion in order to stress the importance of not falling into the “Google is the only search engine” trap.

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