Google recently released its new web browser, named Chrome, which aims to deliver a more seamless internet, and more importantly, search experience that will cause internet surfers to search more often, which of course, means more income for Google.  Of course, that’s Google’s bottom line, but let’s look at some of the actual benefits of Chrome.

In an attempt to simplify the browsing experience, Google has combined searching and entering a web address.  The same text box is used for both, and users can be directed to suggested searches from their selected search engine…of course, Google hopes to be chosen by each user.  Chrome users can view thumbnails of their most visited sites, which is a feature usually enjoyed by users browsing on Opera.  Chrome users can even create shortcuts to place on their desktop, that will link to their favorite web applications.

Additional features to increase intuitive usability include customizable, or dynamic, tabs, crash control (prevents all tabs closing if just one crashes), browsing and search privacy options, warnings against unsafe websites, instant bookmarking, simple downloads and an easy to use tool that will import your bookmarks and passwords so that you don’t have to wait very long to start using Chrome.

So why does Chrome matter?  In the broad sense, it makes searching a more fluid process, which will work to Google’s design, which is to have more people searching more of the time.  Competition to arrive under the eyes of searchers will only increase, and so internet marketing will continue to become increasingly important for online success.  Your website needs to be well designed and attractive, and continuously adapt to shifts in the market that could mean changes in what your prospects are looking for. 

Search engine marketing and optimization must be expertly applied so that your business can enjoy the success that comes from being easily found by the prospects that are most likely to purchase your products or services.  As internet browsing continues to advance, as we continue to master the internet and transform it from a useful tool to an intuitive experience, businesses need to keep up, if they are to avoid falling into the wake of those companies whose websites properly adapt.